British Theatre

Venue

longacre-theatre

3.9 · 1.9k Google reviews Box office closed · opens 11am

The Longacre Theatre is a Broadway theater at 220 West 48th Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1913, it was designed by Henry B.

Photos via Google. Attributions: Long Acre, Chris Burgess, Stuart Boyle

Google rating

3.9 ★ (1.9k)

Venue info

The Longacre Theatre is a Broadway theater at 220 West 48th Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1913, it was designed by Henry B.

History

The Longacre Theatre is on 220 West 48th Street, on the south sidewalk between Eighth Avenue and Broadway, near Times Square in the Theater District of Midtown Manhattan in New York City, New York, U.S. The square land lot covers 9,990 square feet (928 m2), with a frontage of about 100 feet (30 m) on 48th Street and a depth of 100 feet. The Longacre shares the block with the Samuel J. Friedman Theatre to the west, the Ethel Barrymore Theatre to the south, and the Morgan Stanley Building to the east. Other nearby buildings include the Eugene O'Neill Theatre and Walter Kerr Theatre to the north; Crowne Plaza Times Square Manhattan to the northeast; 20 Times Square to the east; the Hotel Edison and Lunt-Fontanne Theatre to the south; and the Lena Horne Theatre and Paramount Hotel to the southwest. Before the Longacre Theatre was developed, the surrounding area generally had a mixture of low-rise residences and industrial buildings. The site of the Longacre Theatre was previously occupied by a row of four residences, each of which was three stories high. At the time of the theater's construction, the site to the east contained a carriage factory, while the Union Methodist Church was across 48th Street.

The Longacre Theatre was designed by Henry B. Herts and constructed for baseball personality Harry Frazee. Herts had designed several Broadway theaters with his partner Hugh Tallant, including the New Amsterdam Theatre and Lyceum Theatre, but the partnership dissolved in the early 1910s. The Longacre was one of the first Broadway theaters that Herts designed alone.

The main elevation of the facade faces north on 48th Street and is arranged symmetrically with classical French details. Early news articles about the theater described it as having a facade of gray limestone and terracotta, with the terracotta pieces being painted in several colors. A contemporary New-York Tribune article compared the theater to the Whitehall Palace, while a New York Times article said the theater's exterior "gives a cheerful touch of snap and cheer to the old-time structures formerly characteristic of this block". The west and east elevations contain brick walls with window openings and fire escapes. At ground level along 48th Street, there is a water table made of granite, above which are rusticated blocks of terracotta. The ground level contains five doorways, separated by sign boards. The three center openings are each approached by a single step; each opening contains a metal-and-glass double door topped by a transom. On either side of the central doors is a recessed doorway containing metal double doors. A frieze decorated with foliate moldings, as well as a horizontal band with facets, runs above the first floor. Above all of these openings is a metal marquee. The stage door is to the left of the main entrance doors. According to early photographs, the ground-floor facade was originally composed of colored terracotta tiles, the color of which complemented the upper stories. The upper stories are divided into five bays, separated by fluted pilasters. The lower section of each pilaster contains a floral decoration, an urn, and a niche with a female statue personifying Drama; the statues hold masks and scrolls. The pilasters are topped by Corinthian-style capitals. The three inner bays (directly above the marquee) contain double-height openings, each with a window and a transom bar that is divided horizontally into three sections. The bottoms of each window contain sills with brackets and reeded panels, while the spaces above contain curved pediments. A triangular sign is placed over the center window. The outermost two bays contain paneling, as well as corbels that support empty niches. Large billboards were originally hung over the outermost bays.

Near the top of each bay, between the pilasters' capitals, is a frieze panel in each bay. Each panel consists of an oval plaque, which is flanked by circular medallions with scallop and mask motifs. Above this, an entablature wraps across the width of the facade; it contains fluted tiles on either side of an inscription with the words "The Longacre Theatre". The entablature is topped by a cornice with modillions and lions' heads. Above the cornice is an attic story with two recessed sash windows in each bay. The interiors of the recessed window openings are decorated with medallions and foliate motifs. The attic story's bays are separated by projecting pilasters with urns and foliate decoration. There is an architrave and a parapet just below the roof.

Box office hours

Box office closed · opens 11am

  • Monday: 11:00 AM – 11:00 PM
  • Tuesday: 11:00 AM – 11:00 PM
  • Wednesday: 11:00 AM – 11:00 PM
  • Thursday: 11:00 AM – 11:00 PM
  • Friday: 11:00 AM – 11:00 PM
  • Saturday: 11:00 AM – 12:00 AM
  • Sunday: 12:00 – 10:00 PM

These are the box office (ticket desk) hours supplied by Google. The theatre itself opens around 45 minutes before curtain-up — always check your ticket for the performance start time. You can book online any time through British Theatre.

Accessibility

Available at this venue:

  • Wheelchair-accessible entrance
  • Wheelchair-accessible toilet

Not available at this venue:

  • Wheelchair-accessible parking

Accessibility information supplied by Google Maps. Please contact the venue directly to confirm details for your visit.

What visitors say

4.0 · a month ago
Visited midweek using an external online deal. The food had a good mix of options - pizzas, burgers, mac & cheese and more - and while it took a little while to arrive, the flavour was solid. Service was very kind and welcoming, though the pace was a touch relaxed. Toilets are upstairs and surprisingly spacious and well kept. The overall vibe is that of a laid-back pub that isn’t overly loud, and the location is excellent for Leicester Square and the surrounding theatres. Fairly busy for a Wednesday around 18:00 in February, so pre-booking could be helpful but might not be essential.
— Becky T
1.0 · 3 months ago
On Tuesday my friends and I booked a bottomless brunch Firstly, the bar service was extremely slow. It took approximately 20 minutes for our drinks to arrive, despite the venue not being busy and there being three bar staff plus a manager working behind the bar. Every round took the same amount of time. When we attempted to order another round, a member of staff told us we were not allowed because we “still had drinks”, even though those drinks had taken 20 minutes to arrive and that’s not even half of it . The most serious issue, however, was how my food allergy was handled. When placing my order, I clearly informed the server that I have an allergy. When the food was brought out, the staff member simply asked whose food was whose and did not ask who had the allergy or explain anything about cross-contamination. I was given no reassurance whatsoever regarding allergen safety. This is extremely concerning, as if I had suffered a reaction it would have been a very serious situation for your venue. one of the dishes arrived as plain chicken and salad with no bun, despite a chicken burger being ordered. We assumed this may have been mine due to my allergy, yet no one communicated this to me. When we raised this with the manager, he laughed and said he would change it. The matter was not taken seriously at all, which I found very unprofessional and upsetting. As colleagues who also work for Stonegate, this experience was so bad I don’t think so bad is even the right word to describe it was a horrible experience
— sherrie
5.0 · a month ago
Bit of a long one, but a genuinely good review so wanted to explain the whole night properly. I came in with my friend a couple of Saturday nights ago last minute to do a bottomless brunch. I know we probably should have booked, but we had a few moving parts so couldn’t confirm in advance and didn’t want to risk losing a deposit. Also it doesn’t actually specify that a booking is required, but that’s not really the point. It was busy and the football was on, and I completely understood that a bottomless brunch is probably a bit annoying to accommodate at that time. After a bit of back and forth I said we’d come back after the football. The manager said that if I could find a table they would allow us to come back. When we returned we somehow managed to grab a table and, in good faith, the manager smiled and let us sit down and take part. This is a regular kind of pub, nothing wildly different, but I found the staff so warm and friendly. I also really wasn’t expecting how quick the drink service would be — they were honestly so good. I was quite blown away by how attentive they were, how nice they were about everything, and the range on the list available. I’d read some reviews before coming in and had a few reservations, but I always like to give places a go on my own accord — and it was honestly a great night. I thanked the manager but wish I’d caught his name, and the team’s names too, for looking after me and my friend so well. I really appreciate the effort and I’ll definitely be back plenty. I respect the transparency and just hope you know it genuinely made our night. It was a special one for us.
— Kenyon Mccafferty
2.0 · 3 months ago
Seemed like a nice place to have a drink. Had a strange encounter with the woman bartender. Was halfway through our drinks and I returned to the bar to order ‘Korean bbq nachos’ and bartender said out loud that there’s no such food in the restaurant. So I fetched the menu and pointed it to her. She strangely was able to enter the order and didn’t bother to clarify why it wasn’t available before I showed it to her on the menu. Could it be because I didn’t say the word ‘beef’ in the Korean bbq ‘beef’ nachos order? Unhappy bartender and unhappy customers.
— Richard Yong

Reviews sourced from Google Maps.

Live venue listings

REVIEW: Living On Love, Longacre Theatre ✭

13 April 2015

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REVIEW: You Can't Take It With You, Longacre Theatre ✭✭✭✭

30 October 2014

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REVIEW: Of Mice And Men, Longacre Theatre ✭✭✭✭

12 April 2014

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Frequently asked questions

What's on at longacre-theatre?

There is no production currently on sale at longacre-theatre. Check back soon, or browse our full list of West End shows.

How can I contact longacre-theatre?

You can call longacre-theatre on 020 7395 1200. For tickets and bookings, please use British Theatre to secure the best seats.

What are the box office hours at longacre-theatre?

The longacre-theatre box office (ticket desk) operates: Monday: 11:00 AM – 11:00 PM; Tuesday: 11:00 AM – 11:00 PM; Wednesday: 11:00 AM – 11:00 PM; Thursday: 11:00 AM – 11:00 PM; Friday: 11:00 AM – 11:00 PM; Saturday: 11:00 AM – 12:00 AM; Sunday: 12:00 – 10:00 PM. Right now the box office is closed · opens 11am. The theatre itself opens around 45 minutes before curtain-up — and you can book online any time through British Theatre.

Is longacre-theatre accessible?

longacre-theatre offers wheelchair-accessible entrance, wheelchair-accessible toilets. Please contact the venue directly if you have specific access requirements.

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