Selladoor Worldwide re-launch iconic Peterborough venue

Peterborough’s former Broadway Theatre is set to re-launch as the Peterborough New Theatre under the management of Selladoor Worldwide in September 2019.

Peterborough New Theatre

The renamed Peterborough New Theatre joins The Landmark Theatre, Ilfracombe, and Queen’s Theatre, Barnstaple which are now under the operation of Selladoor Venues, alongside the Pavilion Theatre, Blackpool, in partnership with the Blackpool Entertainment Company.

When the venue re-opens its doors from September 2019 the innaugural season will include two of Selladoor’s hit touring productions Avenue Q and Madagascar the musical, alongside Adam Spiegel Productions’ The Mousetrap and Prime Pantomimes’ The Wizard Of Oz, with further productions to be announced.

Peterborough philanthropist Peter Boizot spent £9m of his own money to recreate the beautiful 1930’s Art Deco building as a cornerstone of Peterborough cultural life. Following several attempts to breathe new life into the building in recent years, The Dawe Charitable Trust took over the lease of the building and has invested a further £1m to make The New Theatre central to the life of all Peterborough’s communities.

David Hutchinson and Phillip Rowntree Selladoor Worldwide
David Hutchinson and Phillip Rowntree

Selladoor Worldwide’s production of Avenue Q was previously programmed to run at the venue in March 2019 before the theatre was sadly forced to close. Selladoor is now delighted to be able to finally bring the show to the theatre, and will contact customers who had previously booked tickets for Avenue Q but were not given the opportunity to enjoy the show and did not receive a refund. Selladoor will offer to honour these tickets for the week of the show’s run from 24 – 28 September.

David Hutchinson, CEO, Selladoor Worldwide said, “We’ve been working closely with the trust since the collapse of the previous administration, to find a viable future for this beautiful venue. It’s clear that Peterborough deserves a number one venue for larger scale work. There is fantastic local support for this building and I am truly delighted to add the newly renamed Peterborough New Theatre to the Selladoor Venue portfolio. Our mission remains, to produce and present quality diverse, daring and dynamic work. And our new Peterborough home will present so many opportunities to bring thrilling theatre and live events to the city. We clearly have some work to build trust, following the unfortunate collapse of previous managers. We don’t underestimate that task. But we’re leading with a number of our own largest productions – one of which, Avenue Q, was a victim of the recent collapse. We have confidence that the Peterborough New Theatre can be a building of local and national importance.”


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